0
Years in Visual Design
Digital Product Design & Regulated Platforms.
mirsha balderas
Working on the alias of
Product & UX/UI Designer with over 10 years shaping product ecosystems that are clear, scalable, and built around real human behaviour.
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01
Info
The standard I design to is simple: if it needs explaining, it isn't finished yet.
I am a Product and UX/UI Designer with over 10 years of experience shaping product ecosystems that are clear, scalable, and built around real human behaviour.
I approach every project by getting close to the problem — understanding the goals, the constraints, and the people in between. I care about the details that often get skipped: the logic behind a flow, the language inside a component, the documentation that helps the people I am working with.
I work across strategy, research, and interaction design, and I bring AI-assisted methods into my practice as a natural part of how I think and build, not a shortcut, but a sharper lens.
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Core Skills
Figma — UX Strategy — UI Design — Design Systems — AI-Assisted Workflows (ChatGPT, Claude, Figma Make) — Data-Driven Design — Next.js — React — Accessibility (WCAG 2.1) — Responsive Design — Clinical Data Visualisation — Adobe Creative Cloud — Brand Design —
Figma — UX Strategy — UI Design — Design Systems — AI-Assisted Workflows (ChatGPT, Claude, Figma Make) — Data-Driven Design — Next.js — React — Accessibility (WCAG 2.1) — Responsive Design — Clinical Data Visualisation — Adobe Creative Cloud — Brand Design —
Design QA — User-Centred Design — HTML/CSS/JavaScript Knowledge — Component Documentation — Usability Testing — SaMD Regulatory Awareness — Jira — Confluence — Clinical & Regulated Platform Experience — Agile — Scrum —
Design QA — User-Centred Design — HTML/CSS/JavaScript Knowledge — Component Documentation — Usability Testing — SaMD Regulatory Awareness — Jira — Confluence — Clinical & Regulated Platform Experience — Agile — Scrum —
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Impact at Glance
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B2B SaaS Products Shaped
Healthcare & Finance
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Legacy Docs Restructured
Onboarding Efficiency · Smartbox
WCAG 0
Accessibility-Aligned UI Patterns
Clinical SaaS · Marketing Surfaces
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User Engagement Lift
Mobile App · Siopaella
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Handoff Cycle Reduction
Reduced Time Wireframe to Dev-Ready
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Social Engagement Increase
Visual Strategy · Siopaella
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PM & UX UI Certifications
Uxcel.com
04
Experience
2014 — Present
Freelance / Studio
My background in graphic design gave me a strong foundation in visual systems, typography, and brand communication. Over time, my interest shifted toward user behaviour: what people need, where they struggle, what helps them make decisions, and what creates friction in a product experience. That evolution led me into Product and UX/UI Design, where I combine visual craft, UX strategy, research synthesis, design systems, AI-assisted workflows into my design process, and cross-functional collaboration. I am now focused on growing into more product-led roles, contributing not only to interface execution, but also to product direction, prioritisation, and strategic decision-making.
2023 — 2026
Ocumetra
Led end-to-end UX/UI design for a clinical SaaS platform and marketing website, from UX strategy and prototyping to responsive design, developer handoff, and design QA. Designed complex data visualisations and decision-support interfaces within a regulated clinical environment, applying UX rigour comparable to financial and compliance-driven product contexts. Owned and evolved the design system and component library across a multi-surface SaaS product, partnering with engineering and product stakeholders to deliver scalable, consistent, and accessible experiences. Established WCAG-aligned accessibility patterns and responsive standards across clinical and marketing surfaces. Integrated AI tools (ChatGPT, Claude, Figma Make) into the design process for rapid prototyping, content iteration, and workflow exploration, reducing design-to-dev handoff cycles by approximately 25%.
Apr – Sept 2023
Smartbox
Standardised typography systems and layouts across print and digital environments, improving brand consistency and readability. Optimised production workflows using Adobe InDesign and Illustrator, reducing delivery time while maintaining high-quality output. Restructured 45+ legacy internal documents and knowledge assets, enhancing clarity and onboarding efficiency.
Apr – Dec 2022
Siopaella
Redesigned the mobile app UX, improving usability and increasing user engagement by 30%. Developed a cohesive cross-channel brand system across digital and print assets, strengthening visual identity consistency. Led the visual storytelling strategy across social media channels, contributing to a 43% increase in engagement.